Hangzhou Shangcheng Smart Home Co., Ltd.

Hangzhou Shangcheng Smart Home Co., Ltd.

Shangcheng Smart Home Launches Advanced Panel Series and Pet Accessory Line at Global Expo

2026 07/29

Hangzhou Shangcheng Smart Home Co., Ltd., a premier direct‑source manufacturer of decorative engineered wood panels, has announced a major product expansion and the introduction of a new pet accessories division. Located in Deqing, Huzhou – the heart of China's panel industry – the company leverages a mature supply chain, six advanced production lines, and 15,000 square metres of manufacturing space. With a strong commitment to innovation, customization, and customer service, Shangcheng is set to exhibit its latest offerings at the upcoming International Home & Pet Expo, scheduled for next month.

The company's core business remains high‑quality panel solutions. Shangcheng provides comprehensive Customized panel services, enabling clients to order small batches, custom sizes, and unique finishes. The newly enhanced product range includes the complete PET Series, which now features five distinct sub‑lines: the PET Light And Shadow Series, renowned for its subtle translucency; the PET Skin Feel Series, offering a soft‑touch matte finish; the PET Highlume Series, delivering brilliant gloss; the PET‑EBH Series, engineered for extra durability; and the PET Liquid Metal Series, which creates a sophisticated metallic sheen. These PET options are ideal for modern kitchens, wardrobes, and commercial interiors, combining aesthetics with scratch and stain resistance.

In addition to PET, Shangcheng has upgraded its decorative paper portfolio. The Melamine Paper Series continues to lead the market, with realistic wood grains and solid colours. Notable collections include the Trisodium Phosphate Wood Grain Series, which replicates natural timber textures, and the Trisodium Phosphate Paper Solid Color Series, offering a vast palette of contemporary hues. For clients seeking unique branding, we offer Custom Melamine Paper and Decorative Paper, allowing full pattern and colour control. All papers are produced using Eco‑Friendly Melamine and High‑Quality Melamine, ensuring low formaldehyde emission and excellent wear resistance. Our in‑house quality laboratory tests every roll, and we provide full certification packages to meet international environmental and safety standards. We also produce a premium grade under our exclusive YourBrand Melamine label, which guarantees superior performance for high‑end projects.

Beyond panels, Shangcheng is venturing into the thriving pet industry. With the same dedication to safety and durability, we have developed a new line of Cat Toys, Dog Accessories, and comprehensive Pet Care products. These include interactive puzzle toys, durable chew rings, grooming brushes, and cosy pet beds. All items are made from pet‑safe materials, rigorously tested for non‑toxicity. The new Pet Supplies range is marketed under our YourBrandName Pet Products banner, designed to offer pet owners stylish, functional, and affordable solutions. We believe that pet comfort and happiness are essential, and our accessories reflect that philosophy.

"Our expansion into pet accessories is a response to growing global demand, and it showcases our manufacturing versatility," commented Mr. Chen, founder and sales director. "We remain fully committed to our panel business, but we see great synergy in applying our material expertise to pet products. Our clients can now source both high‑end decorative panels and premium pet supplies from one trusted partner." Mr. Chen, who has over a decade of sales experience, personally handles overseas client communications, ensuring fast responses and flexible solutions.

Shangcheng's strategic location near Ningbo Port facilitates rapid shipping worldwide. The company supports sample orders, and new designs are launched quarterly, with samples ready within one week. All products are backed by comprehensive certifications, ensuring compliance with international quality standards.

For more information or to place an order, please reach out to Mr. Chen directly: email mr.chen@mxhomepanels.com, or call +86 18606500377. We look forward to building lasting partnerships with global buyers.