HANGZHOU, CHINA – Hangzhou Shangcheng Smart Home Co., Ltd., a leading direct‑source manufacturer of furniture and decorative panels, today announced the official expansion of its product portfolio with two major new surface solution lines: the upgraded PET Series and the comprehensive Melamine Paper Series. This strategic move reinforces the company’s commitment to providing interior designers, furniture manufacturers, and international buyers with high‑performance, aesthetically versatile, and environmentally responsible paneling options.
Headquartered in Hangzhou and with a 15,000‑square‑meter production facility in Deqing, the heart of China’s panel manufacturing industry, Shangcheng Smart Home has long been recognized for its vertically integrated operations. The company operates six dedicated production lines covering flat laminating, sanding, and press laminating, ensuring complete control over quality, lead times, and product consistency. The new collections leverage the company’s in‑house laboratory and rigorous testing protocols, meeting major international certification standards.
The newly launched PET Series includes five distinct sub‑lines: the PET Light And Shadow Series, the PET Skin Feel Series, the PET Highlume Series, the PET‑EBH Series, and the PET Liquid Metal Series. Each sub‑line is engineered to address specific functional and decorative needs in modern interior environments. The PET Skin Feel Series, for instance, delivers an ultra‑soft, velvety touch that enhances user comfort in high‑contact furniture applications such as kitchen cabinets, wardrobes, and office desktops. With its anti‑fingerprint and scratch‑resistant surface, this range is particularly suited for high‑traffic residential and commercial spaces.
The PET Highlume Series stands out with its brilliant gloss finish, ideal for creating bright, open visual effects in showrooms and living areas. Meanwhile, the PET Light And Shadow Series offers a subtle matte‑gloss interplay that adds depth and sophistication to contemporary furniture design. For projects requiring a bold industrial aesthetic, the PET Liquid Metal Series delivers a striking metallic sheen that mimics brushed metal and anodized finishes, without compromising on the lightweight and formable advantages of PET laminate. The PET‑EBH Series is specially formulated for edge‑banding applications, ensuring seamless transitions and long‑term durability in high‑humidity environments.
Complementing the PET portfolio, the company has also significantly upgraded its Melamine Paper Series, which now features a broader selection of decors and textures. This series includes the Trisodium Phosphate Wood Grain Series, offering natural wood reproductions with authentic grain depth, and the Trisodium Phosphate Paper Solid Color Series, which provides a clean, minimalist palette for modern interiors. Both sub‑lines are manufactured using state‑of‑the‑art printing and impregnation technologies, resulting in superior color fastness, stain resistance, and ease of cleaning. These decorative papers are widely used on particleboards, MDF, and plywood cores, making them versatile options for cabinet doors, wall panels, and retail displays.
Beyond ready‑made options, Shangcheng Smart Home places a strong emphasis on customization. Through its Custom Melamine Paper service, clients can collaborate with the in‑house design team to create unique patterns, colors, and gloss levels tailored to specific brand identities or project themes. Similarly, the company offers Customized panel services that extend from core material selection – including particleboard, OSB, plywood, and solid wood cores – to surface finishing, edge profiling, and size specifications. Whether the requirement is for a small prototype batch or a full‑container order, the company’s flexible production system ensures rapid turnaround, with sample delivery typically completed within seven working days.
Environmental sustainability is a core pillar of the new product development. All materials used in the PET Series are recyclable and free from harmful volatile organic compounds, while the Melamine Paper Series utilizes Eco‑Friendly Melamine resins with low formaldehyde emission levels, compliant with E0 and CARB Phase 2 requirements. The company sources High‑Quality Melamine from reputable suppliers and continuously optimizes its manufacturing processes to reduce energy consumption and waste. This commitment not only meets the growing global demand for green building materials but also positions Shangcheng as a preferred partner for projects seeking environmental certifications such as LEED and BREEAM.
“Our goal is to offer more than just panels – we provide total surface solutions that combine beauty, performance, and responsibility,” said the founder of Shangcheng Smart Home. “With these new series, we are responding to evolving market trends while staying true to our core value: delivering direct‑from‑factory quality with personalized service. Customers can rely on us for consistent supply, technical support, and genuine partnership.”
The new collections are now available for global order, with full technical data sheets, color swatches, and physical sample sets ready for request. Shangcheng Smart Home also maintains a strong logistics network, with its Deqing factory located just two hours from Ningbo Port, ensuring efficient shipping to major destinations worldwide. The company’s dedicated foreign‑trade team, supported directly by the founder, handles all inquiries with responsiveness and transparency, upholding the company’s slogan: “Source Direct. Succeed Together.”
For more information about the PET Series, Melamine Paper Series, or to discuss custom projects, international buyers are encouraged to reach out through the company’s official website or sales channel. Shangcheng Smart Home looks forward to continuing its mission of bridging Chinese manufacturing excellence with global interior design innovation.
