Founded in the heart of China’s panel manufacturing hub in Deqing, Huzhou, Shangcheng leverages a mature industrial ecosystem and state‑of‑the‑art production facilities spanning 15,000 square metres. With six dedicated production lines and an in‑house laboratory, the company has built a strong reputation for consistent quality, rapid turnaround, and flexible customisation. The new series are the result of extensive research and development efforts, driven by close collaboration with designers and industry experts to meet evolving global trends in interior design and material science.
Among the most anticipated releases is the expanded PET Series, which now includes four distinct sub‑lines: the PET Light And Shadow Series, known for its subtle interplay of gloss and matte finishes that create depth and sophistication; the PET Skin Feel Series, offering a soft, touch‑friendly surface ideal for cabinetry, wardrobe doors, and furniture; the PET Highlume Series, featuring a brilliant high‑gloss finish that enhances contemporary interiors with a mirror‑like shine; and the PET‑EBH Series, engineered for enhanced durability and scratch resistance, making it suitable for high‑traffic areas and commercial projects. Additionally, the PET Liquid Metal Series delivers a striking metallic effect, adding a premium, futuristic aesthetic to any space. Each of these options is available with full certification and can be tailored to specific project requirements through our Customized panel services, which allow clients to specify dimensions, thickness, core materials, and surface textures according to their unique design briefs.
In parallel, Shangcheng has significantly upgraded its decorative paper offerings. The new Melamine Paper Series encompasses the Trisodium Phosphate Wood Grain Series, which replicates natural wood textures with remarkable realism, capturing the grain, knots, and colour variations of oak, walnut, ash, and other popular species. It also includes the Trisodium Phosphate Paper Solid Color Series, providing a clean, consistent palette for minimalist and modern designs, available in over a hundred contemporary shades. For clients seeking exclusive patterns or brand‑specific visuals, the company offers Custom Melamine Paper, allowing architects, furniture makers, and interior designers to imprint unique visuals onto boards. This capability extends to Decorative Paper for various applications, including wall panelling, flooring, and retail displays, all produced with Eco‑Friendly Melamine resins that meet international environmental standards such as E0, CARB Phase 2, and FSC certification. Every roll of High‑Quality Melamine is subjected to rigorous laboratory testing to ensure colour stability, fade resistance, scratch hardness, and lamination performance. Under our own brand, Shangcheng Melamine has become synonymous with reliability, consistency, and technical innovation in the decorative surface industry.
Beyond traditional building and furniture materials, Shangcheng is venturing into the pet sector with a new line of pet supplies. Leveraging its expertise in wood processing, surface finishing, and safe coating technologies, the company now manufactures Cat Toys and Dog Accessories made from sustainably sourced panels and non‑toxic, child‑ and pet‑safe finishes. These products are designed to be durable, easy to clean, and visually appealing, fitting seamlessly into modern pet‑friendly homes. The expansion reflects a broader vision to serve not only the construction and furniture industries but also the everyday lives of families and their furry companions. With a dedicated team and founder‑led customer service, Shangcheng ensures that every order—whether for bulk panels, custom decorative sheets, or small‑batch pet items—receives the same level of attention, efficiency, and responsiveness. The company’s founder, who has over a decade of direct sales experience, personally oversees overseas client communications, guaranteeing clear, rapid solutions for any technical or logistical challenge.
The company's strategic location near Ningbo Port facilitates fast shipping to overseas markets, and its commitment to small‑order acceptance and rapid prototyping has made it a preferred partner for designers, contractors, and distributors worldwide. All products come with complete test reports and certificates, ensuring compliance with export regulations and safety standards for both human and pet use. The company also offers quarterly new colour and pattern collections, with sample delivery within one week, enabling clients to stay ahead of seasonal design trends. This agile approach, combined with a 15,000‑square‑metre factory and 5,000‑square‑metre warehouse, guarantees stable supply and short lead times even for mixed or customised orders.
"This expansion is a milestone for us," said the founder of Shangcheng Smart Home. "We are not just a panel supplier; we are a solution provider that adapts to changing lifestyles and design languages. By integrating pet care into our offerings, we address the holistic needs of our customers—both human and animal. Our goal remains the same: to deliver top‑tier, customizable products with the agility of a direct factory, backed by genuine service and technical expertise."
Looking ahead, Shangcheng plans to introduce seasonal colour collections, further develop its sustainable material portfolio, and explore more applications for its decorative surfaces in the pet furniture and accessories market. The company also invites clients to visit its showroom and factory in Deqing to experience the quality first‑hand, discuss custom projects, and see the production processes in action. With a strong track record in both domestic and international markets, and a clear vision for the future, Shangcheng Smart Home continues to redefine the intersection of smart living, design innovation, and responsible manufacturing. For more information on any of these new product lines or to request a sample kit, clients are encouraged to reach out directly through the company's official contact channels.
