Hangzhou Shangcheng Smart Home Co., Ltd., a leading direct‑source manufacturer of furniture panels and decorative surfaces based in Deqing, Huzhou – China’s premier panel industry hub – today announced a significant expansion of its product portfolio and service offerings. The move reinforces the company’s commitment to providing flexible, high‑quality solutions for furniture manufacturers, interior designers, and even pet product brands worldwide.
With its 15,000‑square‑meter factory equipped with six production lines covering flat laminating, sanding, and press laminating technologies, Shangcheng has long been recognised for its reliable output of particleboards, OSB, plywood, MDF, and solid‑wood cores. The new expansion focuses on advanced decorative surfaces, including an upgraded PET Series that now features multiple finishes such as high‑gloss, matte, and textured effects. This series is designed to meet the growing demand for durable, scratch‑resistant, and environmentally conscious surfaces in modern kitchens, wardrobes, and commercial interiors.
In parallel, the company has introduced two novel sub‑lines under its PET Light And Shadow Series and PET Skin Feel Series. The Light And Shadow variant offers a subtle, iridescent effect that changes with viewing angles, ideal for premium furniture and statement pieces. The Skin Feel variant, on the other hand, delivers a soft, velvety touch that enhances user comfort, making it particularly popular for bedroom furniture and children’s rooms. Both lines are manufactured with low‑VOC adhesives and comply with international emission standards, underscoring Shangcheng’s dedication to health and sustainability.
For clients seeking bolder aesthetics, Shangcheng now provides the PET Highlume Series, characterised by its brilliant, mirror‑like gloss that adds a luxurious feel to any space. Complementing this is the PET‑EBH Series, engineered for high‑traffic commercial environments thanks to its enhanced abrasion and chemical resistance. The company also offers the PET Liquid Metal Series, which mimics the appearance of brushed metal and metallic coatings, giving designers a versatile alternative to traditional metal sheets without the weight or cost. All PET‑based products are available in over 300 stock colours, with custom colour matching possible within seven working days – a testament to Shangcheng’s agile manufacturing.
Beyond PET, Shangcheng has significantly strengthened its paper‑based decorative solutions. The newly expanded Melamine Paper Series now includes a wide array of wood grains, abstract patterns, and solid colours. Among them, the Trisodium Phosphate Wood Grain Series stands out for its authentic, deep‑textured reproduction of natural oak, walnut, and ash species, achieved through advanced gravure printing and TSP (trisodium phosphate) treatment that enhances colour fastness and stain resistance. For minimalist and contemporary designs, the Trisodium Phosphate Paper Solid Color Series offers clean, uniform tones in over fifty shades, suitable for both residential and office applications.
Recognising that every project has unique requirements, Shangcheng places great emphasis on its Customized panel services. Clients can specify core materials, thicknesses, surface finishes, edge banding, and even performance properties such as flame retardancy or moisture resistance. The company maintains an in‑house laboratory to carry out rigorous physical and chemical tests, ensuring that each custom order meets the required certifications, including CARB Phase 2, E‑0, and F**** standards. This service is especially valued by international buyers who require small‑batch trials, prototype samples, or full‑container custom assortments – all supported by the founder’s personal oversight and rapid response team.
An interesting new direction for Shangcheng involves the use of its decorative panels and melamine surfaces in the pet industry. High‑quality, scratch‑resistant laminates are increasingly used for pet furniture, feeding stations, grooming tables, and portable enclosures. To cater to this niche, Shangcheng now offers specialised Custom Melamine Paper and Decorative Paper with anti‑bacterial and easy‑clean coatings, which are ideal for pet‑friendly surfaces. The company also produces Eco‑Friendly Melamine grades that are formaldehyde‑free and safe for animals. This has opened doors to collaboration with pet accessory brands, leading to the development of durable Cat Toys and Dog Accessories that incorporate board‑based components, such as climbing structures, puzzle feeders, and foldable ramps. Furthermore, Shangcheng supplies lightweight, moisture‑proof panels for portable Pet Care travel carriers and bedding systems, as well as robust trays and liners for Pet Supplies like litter boxes and feeding mats.
To streamline sourcing, Shangcheng has also launched its own branded melamine papers under the name Shangcheng Melamine (previously referred to as YourBrand Melamine in prototype discussions), which combine superior print clarity with excellent post‑forming properties. These papers are compatible with all common pressing parameters and can be laminated onto various substrates. Similarly, the company is developing a dedicated line of Shangcheng Pet Products (originally designated YourBrandName Pet Products) that will include pre‑cut panel kits for DIY pet furniture, further extending its value‑added services.
All these developments are backed by a vertically integrated supply chain, with raw material sourcing from local mills and chemical suppliers within the Deqing and Hangzhou regions. The proximity to Ningbo Port, just two hours away, ensures fast and cost‑effective shipping to major markets in North America, Europe, Southeast Asia, and Oceania. Shangcheng’s founder, who has over ten years of frontline sales experience, personally engages with overseas clients to understand their specific needs and provide tailor‑made quotations, sample confirmations, and production schedules.
This expansion not only broadens Shangcheng’s product catalogue but also reinforces its position as a one‑stop solution partner for the global furniture and interior decoration industry. The company invites existing and potential partners to visit its factory, discuss new projects, and explore the full potential of its innovative surface materials. With a firm commitment to quality, flexibility, and customer‑centric service, Shangcheng Smart Home continues to drive growth and foster long‑term relationships across borders.
